The process
Automation audit
We map how enquiries, follow-up, reporting and admin actually flow through the business today, and where the hours go.
AI agents that
do the work.
Built for your business, connected to your systems.
AI agent development Perth
An AI agent is more than a chatbot. It reads the enquiry, checks the CRM, books the appointment, drafts the quote, updates the record and tells a human when it needs one. We develop AI agents in Perth on the OpenAI and Anthropic platforms, connected to GoHighLevel, HubSpot, Salesforce, Dynamics 365, your inbox and your website, with the guardrails and human checkpoints that make them safe to run.
Partners
What clients say.
I have dealt with several digital marketing agencies over the years and have found CLIK Digital to be the most genuine team. They care about the outcomes and I can comfortably recommend CLIK Digital to anyone.
Jims GroupThanks to the team at CLIK Digital, the Gravity Discovery Centre and Observatory website is looking great now. We are excited to have such a fantastic new look. I highly recommend the team at CLIK for their expert web design and development skills.
Gravity Discovery CentreGreat work from team CLIK on the new website for Combined Tyres. It has conveyed a much sharper message and clearly showcased our current capabilities. Pleasure to work with the team at CLIK.
Combined TyresCLIK have helped us more than triple our revenue by consistently delivering qualified, high value leads through a strategy that is tailored to our business. Every marketing channel works together, which has allowed us to continue growing with confidence.
Barker WhittleWorking with the team at CLIK Digital has been an excellent experience from start to finish. They took the time to understand our business, our customers and the technical nature of our products before redesigning our website. The new site better reflects the scale of our operations.
Roundel CivilThe CLIK Digital team are very experienced at what they do and because they are local, are able to provide a personalised service.
AussieI would highly recommend CLIK Digital. The team there are extremely knowledgeable when it comes to digital marketing and their campaigns turn around fast, measurable results.
AdageWhat'sincluded.
Off-the-shelf AI tools run out exactly where your business gets specific. AI agent development is the custom tier: agents built around your rules, your data and your workflows, for the jobs no packaged product quite fits.
Scoping: the job, the rules, the risks
Agent projects succeed or fail at the definition stage.
- A job description for the agent. What it does, what it must never do and how success is measured.
- Data and access mapping. What it can read, what it can write and under whose authority.
- Build or buy, honestly. If a packaged tool does the job, we say so before you spend on custom.
Built on your knowledge and systems
An agent is only as good as what it stands on.
- Your knowledge, structured. Policies, pricing logic and documents organised so the agent answers accurately.
- System integration. Connected to your CRM, inbox and tools through our development and integration work.
- Human in the loop. Approval points wherever actions carry weight.
Guardrails and testing
Autonomy is earned in testing, never assumed.
- Hard limits. Topics, actions and spend the agent cannot touch, enforced in the build.
- Scenario testing. Edge cases and failure modes run before anything goes live.
- Staged trust. Draft-only first, supervised next, autonomous only where the record justifies it.
Running in production
Launch is the start of the agent earning its keep.
- Monitoring. Output quality and behaviour watched, with logs you can inspect.
- Refinement. Real usage feeding improvements on a schedule.
- Documentation and ownership. Your team trained, your accounts, your data, your agent. The wider practice lives under AI automation.
Who builds it
Agents are scoped and built in-house in Perth by the specialists you deal with directly, the same team behind our software and automation work. We run agents inside our own agency, which keeps the advice grounded in what actually holds up. 96% of our clients stay three years or more, with more than 20 years of specialist experience behind the work.
Our work does the talking.
All projects
Health Practice AdvisoryAdvisory-led practice sales, built to convert.Website, brand
Mayne AcademyCustom booking software that fills every class.Web app, website
Barker WhittleHelping triple revenue with qualified, high-value leads.Google Ads, SEO, website
SITECH WAA platform as precise as the technology it sells.Website, brand, campaigns
The Local Drinks CoFrom one-off orders to subscription ecommerce.Shopify, brand
CycleBarOne brand, a national franchise growth engine.Website, Meta Ads
Combined TyresA sharper message for WA's tyre specialists.Website, video
Gravity Discovery CentreA new orbit for WA's home of science.Website
Everything underAI automation.
Seven specialist lanes, one team. Pick the one you need, or let us map the whole route.
AI search optimisationShow up in AI Overviews and ChatGPT answers.AI lead generationCapture, qualify and route enquiries automatically.AI automation and workflowsRepetitive admin, gone.AI chat assistantsAnswer customers around the clock.AI predictive analyticsSee what is coming before it lands.AI content and governanceContent at scale, on brand and checked.AI agent developmentAgents that work inside your CRM, inbox and website.
How an automation projectruns.
Six stages, clear pricing, no surprises. You will know who is doing the work and what happens next at every step.
The process
Prioritise
Each opportunity is scored on time saved, revenue impact and effort to build. High-frequency, rule-based work goes first.
The process
Design the workflow
Triggers, logic, handoffs and the human checkpoints are drawn up and agreed before anything is built.
The process
Build and integrate
Connected to the tools you already pay for: CRM, email, ads, website and calendar. No platform swap required.
The process
Test and train
Run in parallel with the manual process until it is proven, then your team is shown how to operate it.
The process
Monitor and improve
Error alerts, monthly checks and refinement as the business changes. Something breaks, we know before you do.
Goodquestions.
What is the difference between an AI agent and a chatbot?
A chatbot answers questions from a script. An AI agent is given a goal, the tools to act on it and the judgement to know when to stop. It can look up a customer in your CRM, book a time in a calendar, draft and send a follow-up, update a record and escalate to a person, all inside one conversation or workflow.
What can an AI agent do for a Perth business?
The most common jobs: qualifying and routing enquiries around the clock, booking appointments, chasing quotes, answering customer service questions from your own knowledge base, drafting reports and keeping the CRM clean. We start with the task that costs your team the most hours.
Which platforms do you build on?
OpenAI and Anthropic models, connected through your CRM and tools: GoHighLevel, HubSpot, Salesforce, Microsoft Dynamics 365, Microsoft 365 and Google Workspace, and your website. We build the integration layer and the guardrails around the model.
How do you keep an AI agent safe and accurate?
Every agent has a defined scope, a knowledge base built from your own material, human checkpoints for high-stakes actions such as pricing or commitments, full logging, and escalation to a person when it reaches the edge of what it knows. We test in parallel with your manual process before it goes live.
How long does AI agent development take?
A single-task agent, such as enquiry qualification and booking, is typically live in four to six weeks. Multi-step agents that span several systems run eight to twelve weeks. Ongoing monitoring and refinement is part of the engagement.
Proven strategy. Considered design. Over a decade of results.
96%Client retention over three years
100%In-house, no offshore production
10+Years building for Perth business
Tell us whatyou're chasing.
A few details is all it takes. You will get real numbers on cost and timing from a specialist, within one business day.